America’s ToothFairy – Smile Drive Volunteers and Donors Make 2021 Campaign Amazing!

Although it is preventable, caries is the leading chronic childhood disease in America. Unfortunately, many low-income families lack basic dental hygiene products in their homes. When children cannot brush their teeth every day to keep their smiles healthy, the pain of tooth decay can prevent them from eating, sleeping and going to school. Their poor oral hygiene habits contribute to the vicious cycle of poverty.

Every child should get what they need to prevent tooth decay.

Through the nationwide Smile Campaign, volunteers help children protect their teeth from decay by collecting oral care products for families in need and educating their communities about the importance of healthy dental hygiene habits.

When kids can take care of their smiles, they do better in school, live healthier lives, have higher self-esteem, and experience more opportunities for future success. Since 2014, more than 2.2 million oral care items have been delivered to families in need thanks to our amazing volunteers and corporate partners!

Our 2021 Smile Drive campaign ran from July 1, 2020 until June 30, 2021. Even during a challenging year, our amazing Smile Drive volunteers and corporate partners came along – big time! – With a total of 185,257 dental care products donated annually.

(Left) Lauren Freitag of Charlotte, North Carolina hands hygiene kits to relatives, a center that serves youth and families in crises. (Center) Community dental care in Maplewood, MN jumped for joy after receiving toothbrushes from SmileMakers. (Right) Kirsten Fournier of La Habra, California donates a large box of toothbrushes to the Orangewood Foster and Youth Services.

254 non-profit organizations received donations

Thanks to generous product donations from SmileMakers, Crest, Oral-B and Zimba, 159 charitable organizations have received toothbrushes and toothpaste through America’s ToothFairy.

In addition, Smile Drive volunteers are distributed across the country to 95 other organizations in their communities. To date, 254 nonprofit organizations have received dental hygiene products to distribute to families who need them most. The remaining items from our 2021 campaign are being handed over to the organizations hosting back-to-school events.

2021 Flexibility and creativity required

Because COVID restrictions varied by state, Smile Drive volunteers had the option to maintain in-person groups and Smile Drive-Thru or online campaigns (some did both!)

Over the course of the year, 857 volunteers (including 501 Scouts) collected 34,255 oral care products to give to struggling families.

O.P. created Smiles of Boone, North Carolina in her collection fund and raised 3,000 items to donate to the Watauga County Children’s Board in Boone, North Carolina and Wilkes General Dental Clinic in North Wilkesboro, North Carolina.

I believe every child should have the opportunity to take care of their oral health. “If I can provide the tools to prevent oral disease, I think it’s half the battle,” said volunteer Tahia Asad, of Ormond Beach, Florida. She collected 200 toothbrushes and toothpaste and put them into oral health treat bags that also contain brushing charts, a toothpaste, crayons and stickers, and donated them to local Head Start programmes.

Girl Scout Troop 90115 in Bristow, Virginia collected 1,200 items, sorted into dental hygiene bags and donated them to Haymarket Regional Food Pantry in Gainesville, Virginia.

“I have made food trips with my troops in the past but have never done so. We feel good about providing such a special need,” troop commander Erin Blankenship told us. They can help sort items into bags so that the pantry can provide the family with toothbrushes, toothpaste and dental floss.”

(Left) Tahia Asad receives help from friends packing her Smile Drive collection into oral health treat bags. (Right) The Girl Scouts of Bristow, Virginia were proud to collect 1,200 dental hygiene products to share with families facing food insecurity.

Together, we can create a future where every child He has a healthy smile! Our 2022 Smile Drive campaign kicks off during Smile Week, August 8-14. Sign up for a Smile Drive anytime of the year and share your results by June 30, 2022.

Virtual smile engines

Volunteers who chose to raise money online gained access to free digital tools to track their Virtual Smile Drive donations from family and friends. Thanks to a matching giving offer from SmileMakers during National Children’s Dental Health Month in February, online donations made it possible to distribute more than 13,000 toothbrushes. Two hypothetical smile engines emerged this year:

Jillian Mew of Jericho, NY raised $1,797 during her virtual campaign — enough money to donate over 5,000 toothbrushes to the Charles B. Wang Community Health Center in New York City (pictured left). Gillian is part of her school’s National Honor Society chapter and told us, “She suggested this idea as a way to give back to our community. Most of our events this year were virtual, so that was perfect.”

Christina Hyatt, a registered dental hygienist from Cherokee, North Carolina, raised $505 during her virtual campaign and chose to split the donation of 1,500 toothbrushes among three organizations, Cherokee Central School, Snowbird Community Health of the Eastern Band of Cherokee Indians, and the BEAR Program in Pine Ridge. , South Dakota.

During our 2022 campaign, every dollar donated will equal two toothbrushes for children in need. To conduct an online fundraising campaign, visit the 2022 campaign page and click I want to raise funds for this.

Generous donations of products

SmileMakers has donated a toothbrush to Smile Drive since its inception, and this year was no exception. The Dental Supply Company located in Spartanburg, South Carolina, generously gave 110,752 toothbrushes, which were distributed to charitable organizations across the country including nonprofit dental clinics, public health departments, schools in low-income communities, the Salvation Army, food banks, and more serving organizations. needy families.

(Left) A young Los Angeles patient smiles after receiving his toothbrush from ViaCare Community Health Center. (Right) Boys from San Mateo, California receive oral care kits including SmileMakers toothbrushes after a screening event hosted by Sonrisas Dental Health.

National Program Manager, Robin Vann packs Smile Guardian kits sponsored by Delta Dental of North Carolina. The kits included SmileMakers toothbrushes and Crest toothpaste.

A portion of the toothbrushes were packaged into educational kits provided by Smile Guardian Initiative sponsors including Patterson Dental, Delta Dental and Cleveland Smile Center. In addition to dental hygiene supplies, the kits included educational materials to help children learn about the importance of healthy dental hygiene habits. Click here to learn more about becoming a Smile Guardian.

Smile Drive Official Sponsors: Crest + Oral-B

In December, we partnered with Crest (and Santa!) as part of 12 Days of Crest Smiles to define Let’s Smile, Inc. and the Los Angeles Trust for Children’s Health to each receive 10,000 toothbrushes and tubes of toothpaste along with a $5,000 grant to support their missions. Read about their desires to smile here.

Krist was so pleased with the results that they signed along with Oral-B to be the official sponsors of Smile Drive until December 2021. To begin the partnership, we teamed up with actor Miles Brown to conquer Cavities 2Gether!

The campaign encouraged families to pledge to brush their teeth for two minutes, twice daily, using fluoride toothpaste. For each pledge, Crest and Oral-B Kids donated a Conquer Cavities that included toothpaste, toothbrushes, and educational materials for children served through our Dental Resource Program.

The Conquer Cavities 2gether group includes Hygiene (lr): Cass County Dental Clinic in Kansas City, Missouri, Just Kids Dental in Two Harbors, Minnesota, and First Health Dental Care in South Pines, NC. In all, 10,000 children received combinations of Crest and Oral-B.

In total, Crest and Oral-B have generously donated 10,000 kits to Cass County Dental Clinic in Kansas City, Missouri, Mobile Care Chicago in Chicago, Illinois, First Health Dental in South Pines, North Carolina, Portal of the Oral Health Foundation in St. Louis, Missouri , Just Kids Dental in Two Harbors, Minnesota. Clinics were thrilled to receive the donated product and share photos of some of the children who can now keep their smiles healthy with proper home care.

We can’t save smiles without you!

ToothFairy of America is grateful for the support of our generous donors and sponsors, and so proud of our amazing volunteers who made the 2021 Smile Drive so successful! We hope you’ll join us this year to make Smile Drive 2022 even better. Learn more at

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