Beyond Chicken? KFC to Serve Up Plant-Based Meals

Thursday, January 6, 2022 – First, there was beyond meat. Next? Beyond Fried Chicken.

Kentucky Fried Chicken announced Wednesday that it will begin offering vegan chicken in some of its meals on January 10, from the same company known for its meat-free burger, Beyond Meat.

Beyond Fried Chicken is developed by Beyond Meat exclusively for KFC, according to a press release from KFC. It was initially introduced in 2019 in an Atlanta restaurant before expanding to three states and now to 4,000 restaurants across the country.

Customers can have vegan chicken as part of a combo meal or made to order from six or 12 pieces.

“The mission from day one has been simple – to make world-famous Kentucky Fried Chicken out of plants,” Kevin Hochman, president of KFC US, said in the statement. “And now, more than two years later, we can say, mission accomplished.”

Yum Brands owns both KFC and Taco Bell, which is also working with Beyond Meat to create some products for those restaurants, according to CBS News. Beyond Meat recently appointed two former CEOs from Tyson Foods, a company known for its chicken.

“We couldn’t be more proud of our partnership with KFC to deliver a best-in-class product that not only delivers the delicious experience consumers have come to expect from this premium chain, but also provides the added benefits of plant-based meats,” said Ethan Brown, Founder and CEO of Beyond Meat, in the statement. “We are really pleased to make it available to consumers nationwide.”

There has been a growing demand for plant-derived foods, with major chains including McDonald’s and Starbucks partnering with Beyond Meat and competing Impossible Foods to offer additional options, CBS News mentioned. On Monday, Chipotle began serving vegan chorizo ​​for a limited time.

Shawn Cash told Washington Post. He is an economist at the Friedman School of Nutrition Science and Policy at Tufts University in Boston.

Cash added that the trend is not limited to restaurants. As the pandemic has prompted consumers to cook and eat at home, more meat substitutes are available in some grocery stores. Also, supply chain issues with conventional meat may have led consumers to try alternatives.

Fast food chains “target the still relatively small but rapidly growing segment of the population interested in plant-based alternatives to meat, which are increasingly understood to be potentially harmful to health and the environment,” Marion Nestle, professor emeritus of nutrition, food studies and public health at New York University, said. Mail.

Nestlé added that companies “should believe that there is a market for plant-based alternatives and want to bring people who want those alternatives into their stores”.

Resources

  • Kentucky, press release, January 5, 2022
  • CBS News
  • Washington Post

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