Would You Make a Great Sleep Coach?

As a coach, therapist, health coach, or dietitian, you are more likely to see your clients than most doctors see their patients.

This extra time allows you to build rapport and trust – important components of helping clients break down barriers.

Now here’s something you might not know:

This can make you harmony and confidence Very seriously sleep coach.

The reason: A lot of emotional investment goes into helping people change many of the daily habits that affect sleep, says Chris Winter, a leading sleep specialist, and author of several books (including sleep solution And sleeping child) and a contributing expert to PN’s Sleep, stress management and recovery certification.

“Coaches, therapists, health coaches, and dietitians can do it better than a doctor can,” Dr. Winter says.

(And yes, that is already coming From sleep doctor.)

Additionally, according to Dr. Winter…

There are not enough sleep doctors.

Long waiting lists prevent people from getting the help they need – and some of these people have mild sleep issues that don’t really amount to “I need a doctor to look into this”.

Take that person who knows that a cup of coffee at 4 p.m. keeps them awake at night.

This person most likely does not need a doctor. On the other hand, a sleep coach can help them identify and try many different strategies — quitting caffeine slowly, replacing another activity with a coffee break, drinking an alternative beverage — until the client finds the right way.

This is just the beginning.

Training for sleep, stress management, and recovery is often the missing link to achieving your nutrition and fitness goals.

With specific training, you can help your clients move from a state of exhaustion and regression to feeling as if they can handle whatever their life throws at them.

(And life tosses some sinister curves.)

The best news…

You likely already have many of the traits and skills needed to become a highly effective sleep, stress management, and recovery coach.

Here are three more reasons why you’d be perfect for the job.

The first reason: sleep and stress affect health and fitness… a lot.

Professional sports teams like the Red Sox hire sleep specialists like Dr. Winter to help their players rise to the next level.

This is because elite performers know:

Improved sleep and stress tolerance lay the foundation for improved health and performance.

This is true of all humans, not just professional athletes.

says Greg Wells, Ph.D., performance physiologist, and author of Rest, refocus and rechargeCertification advisor for sleep, stress management, and recovery.


Reason two: You already have a lot of qualities needed to help people change.

Perhaps you dedicated your life to helping people.

“This means, by default, that you are empathetic and you have empathy,” says Dr. Wells.

In addition to these traits, you may also have developed many skills that facilitate behavior change.

For example, you might know how to:

  • Clarify people’s goals (and find critical motives behind them)
  • Listen (and actually listen) to people
  • Help people transform old habits into new, healthier behaviors

Despite all that, You may still feel inadequate When trying to help people sleep and manage stress.

This is where additional training can help. By gaining specialized knowledge and techniques, you can build the confidence you need.

Reason #3: This falls squarely within the scope of your practice.

Knowing when to return to sleep, stress and recovery is not much different from knowing when to return to health or fitness.

As a sleep coach, you can work with people to develop practices that improve the quality and quantity of sleep — but you, too. I can not Diagnose sleep apnea or insomnia, offer to have a sleep study, or adjust someone’s CPAP machine. They’ll want to see a doctor for these kinds of things.

Their doctor will likely prescribe some behavioral changes:

  • “Have a better bedtime ritual.”
  • “Practice this Cognitive Behavioral Exercise Therapy for Insomnia (CBT-I).”
  • “Use CPAP consistently.”

And This is where you come from: You can really help your customers Act these things… successfully.

(If in doubt as to what is and is not within your scope of practice, check Scope of Practice Worksheet.)

Conclusion: While you cannot substitute for a physician’s value and necessity, you can help clients effectively implement a physician’s advice.

You have the pieces. (really.)

By learning to help your clients improve their sleep, manage stress, and recover, you will add an edge to your coaching experience and business.

but better? You can help your clients transition to a healthy level they didn’t realize was possible.

If you are a health and fitness coach…

Learning how to help clients manage stress, build resilience, and improve sleep and recovery can be profoundly transformative—for both of you.

It helps clients “ditch” and makes everything else easier – whether they want to eat better, move more, lose weight, or get back in shape.

And for coaches: it gives you a rare skill that sets you apart as an outstanding change maker.

The all-new PN Level 1 Certification for Sleep, Stress Management, and Recovery Coaching will show you how.

I want to know more?

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